Garnier believes the future of beauty is wellness. Its personal care products incorporate natural ingredients for a variety of benefits. For example, the new Garnier Fructis Diamond Sleek Shine-Coat Smoothing Spray delivers sleek results to hair with up to 8% vegan keratin and argan oil.

Sandra Villarreal, general manager of Garnier, Thayers and Softsheen-Carson, US at Happi International Top 30 Company L’Oréal, took time to chat with Happi about Garnier’s latest launch and its new marketing partnership with supermodel Gisele Bündchen.

Villareal is a business leader and marketing specialist with more than 15 years of multi-category beauty experience developing and promoting world-leading brands internationally. Most recently, she was promoted to the general manager position from head of consumer insights, analytics and customer data strategy for L’Oréal US.

Happi: Tell us about the new products from Garnier.

Sandra Villarreal: Beauty is wellness, and our purpose is to make wellness beauty accessible to everyone.

We believe that people should not need to compromise between nature and science, looking good and feeling good, and sustainability and performance. This year, we are proud to introduce ‘High-Tech Nature’, our new platform and the expertise that defines every innovation we are bringing to the market across hair and skin.

In haircare, Fructis Diamond Sleek is a key launch, focused on delivering long-lasting frizz control and high-impact shine. With a lightweight texture, it shields and smooths the hair to reduce frizz. It is enriched with vegan keratin smoothing complex and argan oil. This launch was introduced to the market by our new global brand ambassador Gisele Bündchen, whom we are thrilled to welcome to the Garnier family.

Looking ahead, we have several exciting innovations in the pipeline specifically for curly hairstyling and hair color with the new Nutrisse Glossy Curls. This product is a hair color designed for curls that provides 100% gray coverage and glossier curls with 0% ammonia and enriched with fruit oils.

In skincare, we’re continuing to build on our strength in gentle yet effective formulas, particularly within our Micellar Water franchise, with innovations that focus on effectively removing makeup while brightening and overall skin health. We have a new partnership with Young Miko for Micellar Water with Vitamin C.

Across every category, our mission is clear: delivering ‘High-Tech Nature’ performance at an accessible price point for all.

 Happi:  What is your favorite product at Garnier right now and why?

SV: Right now, I would say Fructis Diamond Sleek Shine-Coat Smoothing Spray. What stands out is its effortless application and the immediate, visible difference it makes. It truly transforms the hair—leaving it smoother, shine, and more polished without any weight. To me, it perfectly captures the Garnier promise: delivering high-impact results that are both accessible and effortless.

Happi: Let’s talk ingredients. What are the key components to Garnier’s latest launches and how are they unique?

SV: Our latest innovations prioritize ingredients that bridge the gap between high performance and hair health. In the Fructis Diamond Sleek range, we’ve formulated with vegan keratin to reinforce and smooth the hair fiber, paired with a smoothing complex and argan oil for exceptional softness and shine. More broadly, Garnier remains committed to its new platform ‘High-Tech Nature’, selecting ingredients inspired by the nature and validated by rigorous scientific research. Our objective is to deliver high efficacy while remaining mindful of how our formulas are developed and perceived by today’s discerning consumer.

Happi: Future plans for Garnier in 2026—what should we look out for?

SV: Looking ahead, Garnier will continue to invest in innovation at the intersection of performance, wellness and sustainability. We are developing solutions that address the authentic, everyday needs of our consumers.

Parallel to our product innovation, we are evolving our cultural presence to be more intentional and resonant. This includes dynamic partnerships, such as our collaboration with Young Miko to bring fresh energy to our vitamin C micellar platform, and our deepened commitment to the National Park Foundation to promote environmental stewardship and outdoor access. We also remain dedicated to celebrating identity and community through purposeful initiatives like those tied to Hispanic Heritage Month.

Ultimately, our mission is to evolve with purpose, staying true to our core promise of delivering accessible, responsible and wellness-driven beauty for all.

Watch the Giselle campaign here: